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The basic idea of the project is correspondence by communication, female talking and connection in the form of art printmaking, sent by post.
The main goal of the project is to avoid the usual communication that happens through social networks. Each author speaks with a characteristic sensibility about personal topics and views spread through the project in the form of a woman’s letter. Through the project we encourage female voices in art in the form of printed artwork.
This project began by creating and exchanging thoughts and ideas and encouraging creative mutual support and networking. The printmaking process is a traditional media which needs a longer period in the creative process due to the demanding techniques of making prints. The time needed for consideration and the long-lasting process in which the print is created gives space for communication.
Artists are exchanging prints in the form of postcards, ten, five by 15 cm in size. Correspondence between artists is different with a precise time schedule: twelve, six, or four times a year. By the end of IMPACT 11 we would have 128 prints from 20 mutual exchanges.
The authors of the project are Mateja Rusak and Tihana Karlović and they included only female artists. It started in 2019 with artists Tihana Karlović, Mateja Rusak, Ana Salopek, Kristina Pongrac and Dora Bakek from Croatia, Raluca Iancu from the U.S.A., Anna Trojanowska from Poland, and Raquel Amat from Ireland.
The new artists joined in 2020: Karen Kunc and Irena Kečkeš from the U.S.A., Iva Gobić, Gloria Sellan, Maja Zemunik, Carmen Bačura Potočić and Maja S. Franković, Jasna Šikanja from Croatia, Monika Jurić from Switzerland and Svetlana Jakimovska Rodić from Slovenia. The project is continuing and in 2021 the new artist from Japan, Yoshimi Teh Soo Mei joined the concept.
All artists are equally represented in the project’s planned exhibitions.